Author name: Rainmaker

The Key Differences Between Sales and Marketing

Sales and marketing should be regarded the greatest duo of all time.  (Move over chocolate and peanut butter).  However, they’re often seen as two very separate silos within companies.  Sure they’re different skill sets, but to be successful, you need both.  Without marketing, you wouldn’t have prospects or leads to follow up with, but without a solid closing record from

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strategic leverage business plan

Understanding the Power of Strategic Leverage

In the dynamic business world, success is not just about hard work; it’s about working smart. Strategic leverage is the key that can unlock unprecedented growth for your business. Let’s delve into the fundamentals and understand how this powerful concept can become the driving force behind your million-dollar success. The Essence of Strategic LeverageStrategic leverage

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