Accelerating Growth Since 2008
The Rainmaker for Owner-Led Founders Who've Maxed Out the Old Way of Growing.
Most B2B businesses doing $1M-$20M are sitting on 15-30% in hidden growth. For 18 years, I’ve helped founders turn what they already have into money.
The Rainmaker - Accelerating Growth Since 2008
Uncovering hidden assets to orchestrate strategic leverage
9 out of 10 owner-led B2B companies are sitting on ‘invisible‘ assets that could fuel 15-30% in new growth.
The IPP Growth Method™
IPP stands for Identify, Partner, Profit – my proven framework for turning what you already have into money.
Identify Revenue Hiding in Plain Sight
I uncover overlooked opportunities already inside your business (e.g., clients, offers, assets, relationships and underutilized data).
Partner to Expand Your Reach
I align the right partnerships and leverage plays to multiply momentum through orchestrated ecosystem growth (e.g., strategic introductions, co-selling, distribution, packaging, licensing and partner channels).
Profit from New Found Opportunities
I convert the lowest-hanging opportunity into real revenue first, then systemize the win so you can repeat it for ongoing growth.
Here's the deal, if your growth strategy doesn't turn hidden assets into money, you're leaving revenue behind.
And a poor growth strategy can lead to:
- Flat and/or declining revenue
- Inconsistent cash flow
- Wasted time chasing leads
- Stagnant and/or declining profits
- Lots of money being left on the table
The fastest growth isn’t “more.” It’s leverage. It’s easier (and cheaper) to monetize what you already have than to chase cold leads who don’t know or trust you.
Meet the Founder:
Tyrone "Rainmaker" Matheson
Since 2008, I’ve helped hundreds of owner-led B2B and B2C companies uncover revenue they didn’t know they had and turn it into sustainable, scalable growth.
I created the IPP Growth Method™ because most businesses don’t need another tactic. They need a strategic partner who can see what’s hidden, connect the right dots, and execute the simplest path to profit.
My job is simple: I help you identify hidden opportunities, partner strategically, so your business gives you more time, more freedom, and more money to do what matters most.
Let’s Make it Rain!
Success Stories
Results look different for every business, but the pattern is the same: hidden opportunity, smart leverage and measurable profit.
3 Steps to Make it Rain
Step 1: Get Your Hidden Revenue Score
Take 2-3 minutes. It's free. You'll receive a custom report showing where revenue may be hiding inside your business across three categories: Hidden Revenue, Strategic Leverage, and Optionality & Exit Readiness.
Step 2: Book the Strategic Leverage Audit
A 90-minute working session with me, followed by a custom 5-7 page strategic audit delivered within 5 business days. We identify the highest-leverage opportunity sitting inside your business right now and design the path to capture it.
Step 3: Run the 30-Day Revenue Sprint
If the audit reveals a clear, high-leverage opportunity, we move into execution. The Sprint is a focused 30-day engagement to convert the opportunity into measurable revenue, fast.
What Does a Breakthrough Look Like?
- Revenue & Cash Flow Wins:
- Real Estate Property Management - Boosted cash flow by 50%+ in just 60 days.
- Retail brick and mortar store - Drove 200% quarterly revenue growth by turning followers into paid VIP subscribers.
- Partnerships & Distribution
- Automotive SaaS Solution - Plugged a prototype into a national network of garages.
- CPA Accountant Firm - Built a partner referral system using the client’s existing network.
- New Revenue Streams / Leverage Plays
- US EdTech Platform - Licensed into a new market, creating a new revenue stream.
- Medical Practice - Shifted to a virtual model, saving $100K+ annually.
- Capital & Strategic Networks
- Smart City IoT Solution - Orchestrated an investor network to fund an $11M raise.
- Zero Guesswork Validation
- Co-Working Business - Pre-sold memberships before signing the lease (spending $0 out of pocket).
F.A.Q.
Find answers to commonly asked questions about my services and growth strategies.
What exactly is the IPP Growth Method™?
IPP stands for Identify, Partner, Profit, my proprietary framework for helping a business to get quick wins.
We uncover one real opportunity already inside your business, align the right leverage (partners, positioning, packaging, channel, or strategy), then convert it into measurable profit and systemize the win.
Who is this for?
Best fit is owner-led B2B/B2C businesses doing $1M to $20M that feel stuck and want a smarter path to growth.
I will not engage in a working relationship if the owner isn’t vested and accessible.
What’s the difference between a Sales Consultant, a Marketing Consultant, and what I do as a Rainmaker?
Sales consultants focus on improving your sales process, scripts, pipeline, conversion, and closing.
Marketing consultants focus on generating demand, positioning, messaging, content, campaigns, and leads.
As a Rainmaker, I’m different. I step in like a strategic Co-CEO, the thinking partner owner-led businesses use when growth has plateaued and they need clarity, leverage, and momentum. I assess your entire business model (who you serve, what you sell, how you price/package, how you deliver, and how you grow), then redesign and prioritize the highest-impact growth moves.
In practice, I function as a CRO + CMO in one: aligning revenue strategy, go-to-market, and execution then using leverage (pricing, positioning, partnerships, distribution, and strategic deals) to unlock growth without defaulting to “more ads” or “more hires or “more spend”.
What is the Strategic Leverage Audit and how does it work?"
The Strategic Leverage Audit is a paid, custom strategic deliverable for owner-led businesses ready to move beyond the scorecard. Here’s how it works:
We start with a 90-minute working session together, we go deep on your specific business: your assets, your gaps, your unrealized opportunities. I’m not interviewing you; I’m doing strategy with you.
Within 5 business days of our session, I deliver a custom 5-7 page audit. It identifies the hidden value inside your business, the highest-leverage move you should make next, and the sequence to get there.
The audit is $750. For most operators, it’s the cleanest, fastest way to clarify their next strategic move and it’s a prerequisite for any deeper engagement.
Why do you charge for the audit when others give it away free?
Free strategic audits don’t work for either side. Free creates low commitment, scattered conversations, and rushed deliverables. Most “free audits” are sales calls dressed up as strategy.
I charge for the audit because the work is real. A 90-minute working session plus a custom 5-7 page deliverable produces something you can act on whether or not we work together afterward. The price filters for serious operators and ensures both sides treat the engagement with the focus it deserves.
What’s included in the 30-Day Revenue Sprint?
The 30-Day Revenue Sprint is the execution phase that follows the Strategic Leverage Audit. The audit identifies the highest-leverage opportunity inside your business. The Sprint is where we move fast to convert it into revenue.
Engagement structure varies based on the specific opportunity: sometimes a flat fee, sometimes performance-based, sometimes a hybrid. Always agreed in writing before we begin.
What happens after the Strategic Leverage Audit?
Three things can happen, depending on what the audit reveals:
1) The audit identifies a clear, high-leverage opportunity you can act on independently. You take the audit, run with it, and we may not need to work together again,though many clients do come back when the next inflection point hits.
2) The audit reveals an opportunity that benefits from focused execution support. We move into a 30-Day Revenue Sprint to convert it into revenue together.
3) The audit reveals a longer-term strategic play, such as a capital event, partnership orchestration, or business restructuring. We design an ongoing advisory relationship to navigate it.
No path is the “right” path. The audit is honest about which one fits.
How quickly will I see results?
It depends on what we uncover. Some opportunities (pricing changes, untapped client segments, dormant assets) can move within 30 days. Larger structural plays (partnerships, capital events, new revenue streams) are 60-180 days. The audit identifies which kind of opportunity sits at the top of your list before any commitment to longer engagement.
Do you guarantee results?
No. A matter of fact, any consultant who guarantees results in a strategic engagement is either misrepresenting the work or insulating themselves with fine print. Strategy depends on execution, market conditions, and decisions you make along the way. What I can guarantee is honest analysis, focused effort, and the strategic clarity to make better decisions. The rest is in your hands, as it should be.
Ready to Unlock the Growth in Your Business?
You don’t need more noise. You need leverage.
The IPP Growth Method™ helps you identify hidden revenue, partner for strategic advantage, and profit with simplicity, speed, and no unnecessary overhead.