Data is a collection facts and statistics. And those numbers, while valuable, are often underused by companies who just aren’t sure where to begin when it comes to interpreting data to assess the health of their organization. We wrote this blog post to help your business begin to make sense of big data and start leveraging it to make better decisions. It is possible to know your customers better, create a better experience, stronger product and service offerings, and predict your customers’ next move. Read below for5 ways to use data to better understand your customers.