A manufacturing company found itself without a clear direction following a father to son succession. Hoping to create his own legacy – and build the business – we were hired to help the organization develop a strong, growth-focused business strategy.
Lacking a corporate strategy, the company was traditionally very reactive to market changes and internal challenges. Without forward thinking, sales and marketing plans, as well as internal policies and procedures, were developed as a response to change, rather than built to engage customers and employees. As a result, business development was stagnant, and the business failed to foster a culture of innovation.
We helped the company identify their objectives, and examined each functional area of the organization to understand their existing capabilities and determine appropriate key performance indicators to get everyone working towards a common goal. One of our largest tasks was the integration of sales and marketing, developing ways for those two areas of the business to work together to leverage new ideas with customer feedback.
Furthermore, we created job descriptions for each employee, and an employee handbook to clearly outline the roles and expectations for everyone in the company. This empowered employees to take ownership of specific tasks, and provided a greater understanding of the company’s goals.
With a strong business strategy in place, and inspired employees, this company was able to increase efficiencies across the organization, resulting in larger cost savings. Focused on the company’s critical numbers, every team within the organization was working towards a common goal – and departments were held accountable for their performance. As a result, the business has become attractive to potential investors, who have shown an interest in being a part of this newly rebuilt organization.